Trusted by Leading Surf Brands & Creative Collaborators
Selected Project Highlights
Surf Memoir Launch USA – David Litt
Strategic Growth, Partherships- Salty Club App
PR & Marketing, Brand Strategy – Xanadu Surf
David Litt (Simon & Schuster)
Led launch PR and surf industry outreach for It’s Only Drowning, a major surf lifestyle memoir. Built partnerships across surf/travel media, coordinated exchange collaborations, and amplified visibility across niche communities.
📍 Industry: Publishing · Lifestyle · Surf
PR & Marketing, Brand Strategy – Xanadu Surf
Strategic Growth, Partherships- Salty Club App
PR & Marketing, Brand Strategy – Xanadu Surf
Indonesia / Europe Market
Building brand awareness through influencer outreach, cross-border strategy, and partnership development across Europe, USA, and Australia. Helping increase direct bookings and international market presence through content curation, and digital marketing campaigns.
📍 Industry: Hospitality · Surf · Yoga
Strategic Growth, Partherships- Salty Club App
Strategic Growth, Partherships- Salty Club App
Retreat Ops & Influencer Strategy – Salty Souls
Global Wellness Platform
Designed and scaled ambassador program campaigns across North America, Europe, and Australia. Increased community engagement, secured B2B partnerships, and co-developed co-branded offerings with aligned brands in wellness, travel and surf lifestyle.
📍 Industry: Digital Wellness · Subscription Apps
Retreat Ops & Influencer Strategy – Salty Souls
Retreat Ops & Influencer Strategy – Salty Souls
Retreat Ops & Influencer Strategy – Salty Souls
Salty Souls Experience
Managed 13+ international retreats, building end-to-end influencer collaborations and community flows. Co-led proposal design, negotiation, ambassador curation, and campaign rollout.
📍 Industry: Travel · Wellness · Events
Marketing & Brand Strategy – Rise Up Retreats
Retreat Ops & Influencer Strategy – Salty Souls
Marketing & Brand Strategy – Rise Up Retreats
Rise Up Surf Retreats – Global
Managed PR and digital strategy for surf retreats in Nicaragua. Led media and influencer partnerships with profiles like Sarah Lee, Kirra Seale, Nique Miller, etc., increasing brand awareness and attracting new guests from the U.S. and EU markets.
📍 Industry: Hospitality · Surf Travel · Lifestyle
Cross - Border Management & Partnerships Lead
Retreat Ops & Influencer Strategy – Salty Souls
Marketing & Brand Strategy – Rise Up Retreats
Surfrider Foundation Europe
Led the launch and operations of the Spain & Portugal office. Managed cross-border partnerships across surf, media, and lifestyle sectors. Directed the €80K+ Global Wave Conference, overseeing teams, sponsorships, and stakeholder strategy.
📍 Industry: Surf Industry · Project Leadership · Events & Partnerships