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THE SURF PR
Home
Signature Services
  • Flow Partnership
  • Flow Launch
  • Focus Sessions
  • Flow Systems service
Resources I Love
Blog
FREE 30-MIN CALL
SUBSCRIBE
Contact
More
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  • Home
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HANDLE MORE INQUIRIES WITHOUT HIRING IN 30–60 DAYS

Tired of answering the same questions across DMs, email & WhatsApp?


A hosted FAQ & lead system that answers first, captures every inquiry, and gives you back time within weeks.

Book a 30-min Discovery Call

Still answering the same questions every week?

If you run a surf, travel or lifestyle business, this probably feels familiar:


  • DMs, emails & WhatsApp never stop
  • Same questions, different names
  • Leads come in, but not all of them book or buy
  • Staff repeats information instead of running the experience
  • Important details live in your head



Book a 30-min Discovery Call

When everything depends on manual replies:

  • Responses arrive late
  • Information gets fragmented
  • Leads fall through the cracks
  • Your team gets tired before the day even starts


This is how bookings quietly slip away.

FLOW SYSTEMS

FLOW SYSTEMS is a hosted FAQ & lead generation system for surf, travel & lifestyle businesses.


FLOW SYSTEMS helps you:

  • Answer your most common questions automatically
  • Recommend services, experiences or products clearly
  • Capture clean leads with context
  • Reduce repetitive manual replies
  • Keep a clear record of who asked what


Less noise. More structure. Same soul.



Book a 30-min Discovery Call

FLOW SYSTEMS is built by The Surf PR

I’m Ale, founder of The Surf PR.


I’ve been spending 10+ years working hands-on in the surf, travel & lifestyle industry, across Europe, Australia USA, and Latin America.


I’ve worked with 30+ surf and lifestyle businesses, including:


  • Surf venues & surf schools
  • Surf & yoga retreats
  • Surf competitions & events
  • Apparel & lifestyle brands
  • Travel agencies & tour operators


Not from the outside. Inside real operations.

Trusted by Leading Surf, Tourism & Lifestyle Businesses

+30

+900

+900

Ocean-Driven Brands Supported
From solo surfpreneurs to established global players.

+900

+900

+900

Hours of Strategy & Mentorship Delivered
Through coaching, campaigns, and creative direction.

+12

+900

+12

Countries, 3 Continents, 1 Global Network
Helping brands connect across borders—from Biarritz to Bali.

My Background

My Background

My Background

My work has consistently focused on:


  • Guest and customer communication
  • Inquiries across DMs, email & WhatsApp
  • Booking and purchase decision flows
  • Marketing, PR & partnerships
  • Launches, campaigns & daily operations


That perspective is what shaped FLOW SYSTEMS.

My Approach

My Background

My Background

Because in this industry, businesses don’t struggle from lack of ideas.


They struggle when communication becomes unmanageable.


  • Too many questions.
  • Too many channels.
  • Too much knowledge living in people’s heads.


FLOW SYSTEMS is designed from that reality.


This isn’t tech layered on top of your business. It’s operational clarity, translated into a system.



How it Works

1) Discovery call


  • We start with a conversation.
  • You explain your business.
  • We look at how guests contact you today.
  • We assess complexity, channels & languages.


After your Discovery call:

  • You receive a clear proposal
  • Scope & budget are defined
  • Next steps are agreed
  • No pressure. No commitment.



2) Flow Systems Assessment


Once we start, we run a deeper assessment, we map:

  • Your most common questions
  • Where leads get lost
  • What should be automated
  • What should stay human


This ensures the system is intentional, not generic.

3) Systems Installation


Based on the assessment, we design and install your FLOW SYSTEMS setup. This includes:

  • FAQ automation
  • service, experience or product recommendations
  • clean lead capture
  • configuration, testing & launch
  • Timeline: around 4–6 weeks, depending on complexity.




4) Monthly System care (required)


FLOW SYSTEMS runs as a hosted service. Monthly care includes:


  • Hosting
  • Technical maintenance
  • Integrations monitoring
  • Basic updates & fixes
  • It works like any SaaS or booking platform.


HOW IT WORKS ON YOUR PLATFORMS

These are live systems that can be installed for surf & travel businesses.
 

What success looks like:

What success looks like:

What success looks like:

With FLOW Systems Core Infrastructure installed:


  • 5–15 hours per week typically recovered from repetitive guest questions and manual follow-ups.
  • Clear visibility of who asked, who booked, and who didn’t.
  • Fewer inquiries lost due to delayed or inconsistent replies.
  • Reduced pressure on founders and staff during peak seasons.
  • A more structured and professional first contact experience.
  • Clean, organised lead data with full visibility of inbound demand.

Investment:

What success looks like:

What success looks like:

  • FLOW Systems — (Tier 1 – Mandatory Entry Layer)
    From €2,250 setup
  • System Care (mandatory)
    €250 / month
    (hosting, monitoring, maintenance, structural updates)
  • Growth Automations (Tier 2) available only once the core infrastructure is installed and stable.
  • Strategic advisory sessions are offered separately.


For most surf and retreat businesses, the system pays for itself through recovered time and reduced operational friction within the first active season.
 

During calls, we review a live example of the infrastructure applied to businesses similar to yours.
  


Curious if this would actually help your business?

Get a Clear Assessment of Your Guest Communications


You’ll leave with a clear view of what’s leaking time and how to fix it.

If your business is growing but feels heavier every season,
this is usually the first thing to fix.


Not more ideas.
Not more tools to manage.


Just installed systems that work for you, 24/7.


Book a 30-min Discovery Call

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